[Nfb-kzoo] Kellogg Project

[Tyler merren]

Steve,
These are my thoughts onyour questions.  The first I will agree with you, it is kind of obvious as far as the direct benefits to us the consumer, but I would also venture to say that it could be a pioneering step for Kellogg, with other companies possibly following suit and having lots of other products having their packages labeled some how.  The second question I think is answered by the fact that the company is already persuing a brailed product.  Certainly times are hard, and no less for the food industry I would guess, at least the competitiveness of the market...I have a hard time believing that they would reach out to such a specialized population with the backlash being a significant jump in the production cost, it just wouldn't fly.  I would guess they have some ideas in mind already of how to cheaply accomplish this otherwise it would be us knocking on there door, and not the other way around...that is, unless I am completely miss understanding the situation at hand.

Just my thoughts,
Tyler Merren
President of the NFB of Kalamazoo
  ----- Original Message ----- 
  From: Rhonda Scott 
  To: NFB of Kalamazoo Michigan List 
  Sent: Tuesday, February 22, 2011 7:12 PM
  Subject: [Nfb-kzoo] Kellogg Project


  Hi all, it's Steve Scott, Rhonda's husband. I am sending an email from her address because I am not subscribed to the list.

  I'm just curious about a couple of things pertaining to this Braille labeling on Kellogg cereal boxes.

  I think I know the answer to my first question, but will ask. What benefits will Braille labels on all Kellogg cereals provide for us? Also, has any thought been given to the expense it will entail to make this happen? I believe the added expense of Braille templates and machinery will also affect the price of cereal for the consumer. God knows times are already hard for everyone in terms of affording groceries.

  Steve
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