[Diabetes-Talk] Changes to My Fitness Pal
Bridgit Kuenning-Pollpeter
bkpollpeter at gmail.com
Tue Nov 3 18:13:57 UTC 2020
I received the following email and thought I would share it since I know so
many here use My Fitness Pal. Hope these changes don't impact accessibility:
To our MyFitnessPal community,
As part of an ongoing strategic transformation, Under Armour announced plans
last week to sell MyFitnessPal to Francisco Partners, a leading global
private equity firm that specializes in investments in technology and
technology-enabled businesses.
This transaction, which is expected to close by the end of 2020, will enable
MyFitnessPal to realize its full potential as the world's premier food
tracking and nutrition app. Through Francisco Partners' technology expertise
and wide network of resources, MyFitnessPal will be empowered to create more
innovative features and tools to help you reach your health and fitness
goals, and be better enabled to personalize and customize content just for
you.
What does this mean for you?
. It's business as usual, only now we'll be able to tap into greater
expertise, additional resources and greater capabilities to bring even more
exciting features to you in the future.
. Coming soon, MyFitnessPal plans to launch an Artificial Intelligence
driven food recognition technology called Meal Scan, new guided plans and
expert-led workout routines, and dozens of new recipes curated by certified
nutritionists.
. No changes to our data policies. We are committed to safeguarding
your personal information and following industry best practices to keep your
data secure.
To learn more about this exciting new chapter for MyFitnessPal, please check
out this FAQ. Thank you for your continued support and partnership in this
journey of fitness and wellness.
On behalf of Under Armour and Francisco Partners, we're looking forward to
the future and even more exciting things to come!
Patrik Frisk
President & CEO,
Under Armour Dipanjan "DJ" Deb
Co-Founder & CEO,
Francisco Partners
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