[nabs-l] Advertising to Blind People: How is it Done?

[Alena Roberts]

I know that ACB radio advertises about products and services for the blind.

Alena
On Nov 7, 2011, at 7:40 AM, Jewel wrote:

> Good morning! Today my English professor brought up a good questgion
> that is related to an assignment we'll be doing in class. The
> assignment is to analyze an advertisement, such as in a magazine or on
> television. We will be discussing the alternative for me today, but I
> wanted to get some ideas from you all.
> 
> How do companies such as JAWS and GMA Games advertise to their
> audience, blind people? What format do they use, and can you give an
> example of advertisement? What about Apple and their VoiceOver...how
> did they advertise their builtin screenreader to blind people? Can you
> give me examples of advertisements directed to blind people as the
> audience, and what format they are in?
> 
> Thhank you for any input you can provide.
> 
> ~Jewel
> 
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