[nabs-l] Advertising to Blind People: How is it Done?

[Chris Nusbaum]

Hi Jewel,

I've heard a lot of advertisements for various goods and services 
for the blind on ACB Radio.  These ads are usually for assistive 
technology devices, such as JAWS, Serotek products, or the 
BrailleNote or other HumanWare products, especially their Braille 
displays.  I've also  seen a lot of ads in the Braille Monitor, 
the Braille Forum, and the Matilda Ziegler magazine.  There's a 
lot of stuff about various technology online, on ACB Radio, and 
distributed through the various organizations, such as the 
Braille Monitor from NFB or Access World from AFB.

Chris

 ----- Original Message -----
From: Jewel <herekittykat2 at gmail.com
To: nabs-l at nfbnet.org
Date sent: Mon, 7 Nov 2011 10:40:30 -0500
Subject: [nabs-l] Advertising to Blind People: How is it Done?

Good morning! Today my English professor brought up a good 
questgion
that is related to an assignment we'll be doing in class.  The
assignment is to analyze an advertisement, such as in a magazine 
or on
television.  We will be discussing the alternative for me today, 
but I
wanted to get some ideas from you all.

How do companies such as JAWS and GMA Games advertise to their
audience, blind people? What format do they use, and can you give 
an
example of advertisement? What about Apple and their 
VoiceOver...how
did they advertise their builtin screenreader to blind people? 
Can you
give me examples of advertisements directed to blind people as 
the
audience, and what format they are in?

Thhank you for any input you can provide.

~Jewel

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