[nabs-l] Advertising to Blind People: How is it Done?

[Chris Nusbaum]

Yes, they do a lot of ads for the blind.  Alena, you guys at the 
Matilda Ziegler do a lot of ads and product reviews as well.  
I've seen a lot of articles written by John Christy, one of your 
feature writers, reviewing products.  You also do a lot of 
product/service reviews in your articles, as you did for us 
(Arianna's Art) in an article back in August.

Chris

 ----- Original Message -----
From: Alena Roberts <alena.roberts2282 at gmail.com
To: National Association of Blind Students mailing list 
<nabs-l at nfbnet.org
Date sent: Mon, 7 Nov 2011 08:05:43 -0800
Subject: Re: [nabs-l] Advertising to Blind People: How is it 
Done?

I know that ACB radio advertises about products and services for 
the blind.

Alena
On Nov 7, 2011, at 7:40 AM, Jewel wrote:

 Good morning! Today my English professor brought up a good 
questgion
 that is related to an assignment we'll be doing in class.  The
 assignment is to analyze an advertisement, such as in a magazine 
or on
 television.  We will be discussing the alternative for me today, 
but I
 wanted to get some ideas from you all.

 How do companies such as JAWS and GMA Games advertise to their
 audience, blind people? What format do they use, and can you 
give an
 example of advertisement? What about Apple and their 
VoiceOver...how
 did they advertise their builtin screenreader to blind people? 
Can you
 give me examples of advertisements directed to blind people as 
the
 audience, and what format they are in?

 Thhank you for any input you can provide.

 ~Jewel

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