[Nfbc-info] Save-Mart's web site

[Angela fowler]

Mike,
Perhaps I was hasty in posting without presenting some hard evidence. I just
had my Dad, who is sighted, look at the web site. He was able to gleam much
more information than I could with a screen reader, not least that
much-sought-after information about what roasts are actually on sale. My
screen reader just didn't pick it up. 

-----Original Message-----
From: nfbc-info-bounces at nfbnet.org [mailto:nfbc-info-bounces at nfbnet.org] On
Behalf Of Mike Freeman
Sent: Saturday, November 15, 2008 7:45 PM
To: nfbc-info at nfbnet.org
Subject: Re: [Nfbc-info] Save-Mart's web site

With respect, something doesn't compute here. You say that you made an
assumption and that, in fact, realizing this, you tacitly acknowledge that
doing so partly contributed to what was to you an unsatisfactory result,
that is, a failure of communication. Also, you were able to resolve the
matter by speaking with a SaveMart employee which is often better than many
can expect these days. Furthermore, you aver that the descriptions aren't
adequate.

I don't quite grock how these factoids can be parlayed into an assertion
that the web site isn't accessible. To be sure, inadequate descriptions are
a pain. But this isn't so much a matter of web design as it is a lack of
creativity on the part of those writing the advertising copy. So being clear
that you'd like better descriptions might be more likely to get results
without raising hackles than would firing off both barrels and alleging that
the site is inaccessible. It might be more accurate to say that it is
inconvenient.


Just some thoughts.

Mike

----- Original Message -----
From: "Angela fowler" <fowlers at syix.com>
To: "'Ationfb of California List'" <nfbc-info at nfbnet.org>
Date: 2008/11/16 02:24:49
Subject: [Nfbc-info] Save-Mart's web site

>
>
> Dear friends,
>     Would anyone like to join with me in calling on Save-Mart to make 
> its web site more user friendly? They publish their weekly flier 
> online, but the product descriptions are vague at best.
> As an example, they had the "Boneless Roast Sale" advertised this week.
> Since London Broil was counted as a boneless roast last week, I 
> assumed (yes I know what that means) that it would be the same this 
> week, and ordered 10 pounds of the stuff without questioning the price.
> A kind employee who I have dealt with many times before adjusted the 
> price when I explained the situation, but the point is, as more blind 
> people become technologically savvy this kind of misunderstanding is 
> going to keep happening. Save-Mart needs to be made aware of how blind 
> people access information online, and of how much their online fliers 
> could help us. We are, after all, an ever-growing customer base.
> Perhaps someone with more web design knowledge than I have could look 
> at the source code for the web page and determine what Save-Mart could 
> do to make their web site better? Then we could start an emailing 
> campaign. If enough of us get on board, we're sure to catch their
attention.
> Here is the link to Save-Mart's web site:
> http://savemart.gsnrecipes.com/Shop/WeeklyAd.aspx
> It often takes a considerable time to download, so bear with it.
>  
> Thank you
>  
> Angela Fowler
>  
> fowlers at syix.com
>  
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