[Journalists] TV versus newspaper press release

[Elizabeth Campbell]

Hi Linda,
Thanks for joining our journalists list.
If I were you, I would not write separate news releases for newspaper and
tv.
You see, newspapers and tv stations alike are shifting more and more
content to mobile devices and to the web. Of course, we still have tv and
we still have print newspapers, but it is all about putting as much
information online and doing so in the most visual way possible.
Why don't you send me the press release at
batescampbell at gmail.com and include your contact info.
When do you need to submit it?
I will review it and get back to you


Elizabeth Campbell
general assignments reporter
(O 817-390-7696
(c) 817-247-6862
liz at star-telegram.com
Twitter @fwstliz


-----Original Message-----
From: Journalists [mailto:journalists-bounces at nfbnet.org] On Behalf Of
River Linda via Journalists
Sent: Monday, September 21, 2015 12:44 PM
To: Journalists at nfbnet.org
Cc: River Linda
Subject: [Journalists] TV versus newspaper press release

Hello,

I was asked to write a press release for our chapter's meet the blind
event. I did, but was told it was way too long for a TV press release.

What is the difference between a press release for TV or radio versus the
newspaper?

My press release was one page and contained contact info, what the event
is about, the NFB one minute message, and a blurb about the NFB. If I need
to shorten this for TV/radio, what are the necessary items?  What is the
length -- few sentences, a paragraph?

Thank you.

Linda
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