[Job-Listings] Career Opportunity - Senior Manager Digital Marketing & CRM

[Melanie Peskoe]

Career Opportunity



Reporting to the Interim Chief Officer of Marketing and Communications, the
Senior Manager of Digital Marketing & CRM will be responsible for expanding
the scope of AFB’s digital engagement, advocacy, and fundraising and drive
its performance to the next level.  This role leads the entire stakeholder
engagement cycle (awareness, consideration, conversion, and advocacy) for
key focus areas of the AFB mission and brand. This role will lead, provide
guidance, and solve issues to accelerate digital marketing capacity and
knowledge throughout AFB.



The ideal candidate is a program architect and is excited to operationalize
and scale the online program, outlining best practices, systems, tactics,
and processes to amplify AFB’s reach. The successful candidate must be
comfortable with fluid budget scenarios and able to articulate and solicit
alignment from a matrix organization to deliver impact.



Team Leadership, Supporter Activation, Metrics, Content Development,
Organic/Paid/Earned media, and Amplification.



This is a full-time, remote position.
Duties and Responsibilities

   1. Develop and implement proactive marketing strategies (organic, paid,
   and earned) that grow, maintain, and engage AFB’s Public Policy and
   Research Institute, AFB Talent Lab, Programs, and Resource Development
   audiences.



   1. Design and implement Program and Resource Development campaigns in
   Salesforce Nonprofit Cloud; manage A/B testing, analysis, optimization and
   campaign performance metrics reporting, and suggest improvements.



   1. Manage the marketing calendar; work with internal and external
   stakeholders to build effective briefs, target audiences and segments for
   every message to drive engagement and performance against KPI goals. Build
   and maintain marketing campaigns and all the relevant creatives, strategy,
   and assets.  Ensure adherence to AFB’s digital inclusion policies and
   standards.



   1. Support institutional strategy on audience/participant growth in
   coordination with the relevant Marketing/Communication team members and
   matrix functions across AFB.



   1. Develop and strengthen supporter journeys in collaboration with the
   Public Policy and Research Institute, Programs, AFB Talent Lab, and
   Resource Development.



   1. Review all advocacy email and campaign petitions with particular
   attention to tone, voice, clarity, and design.



   1. Conduct regular reporting on audience files and manage data hygiene.



   1. Develop and implement annual marketing initiatives and budgets.



   1. Perform other responsibilities, as required.

Qualifications

   1. A Bachelor’s degree or equivalent, fluency in online marketing,
   MarTech, and analytics is preferred.  A minimum of 8+years of experience in
   email marketing, digital marketing, and/or resource development is
   required. Prior familiarity with advocacy/nonprofit organizations
   preferred.



   1. Strong instinct for brand-focused storytelling campaigns aligned with
   AFB’s mission, community, and values, DEI guidelines, and development
   obligations.



   1. Fluency in data analytics, creative, and copywriting best practices
   for digital marketing, campaigning and/or resource development is required.
   Excel (e.g. Pivot Tables, Pivot Graph, VLOOKUP, Large Data Set, etc.)



   1. Familiarity with Salesforce Marketing Cloud/Nonprofit Cloud or
   similar product experience for CRM, database/email marketing is required.
   Familiarity with web languages, such as HTML and CSS, is preferred.
   Proficiency with database management, basic implementation of MarTech
   platforms, integration with ERPs, CSR, and other operating/financial
   performance systems.



   1. Demonstrated understanding of marketing automation, such as HubSpot,
   EveryAction, or Salesforce is required.



   1. Understanding of conversion rates, optimization, and end user journey
   mapping to improve engagement and outcomes is required.



   1. Excellent oral, written and presentation/communications skills are
   required.



   1. Demonstrated ability to manage and collaborate across many
   stakeholders, manage multiple projects, solve problems, and meet deadlines
   and milestones/KPIs is required.  Managing financial budgets, large data
   sets, dashboards, and strategic planning is required.



   1. Experience running and integrating strategies across email, social
   media, video, mobile/SMS marketing campaigns to deliver impactful campaigns
   is preferred.



The position will require <20% travel, based on quarterly team gatherings
and programmatic needs.



Must embrace and role model AFB’s mission and Core Values of Learning,
Excellence, Collaboration and Impact.
Demonstrate Key Values & Competencies Including:

Integrity & Respect

Collaboration

Job Excellence & Impact

Life-Long Learning

Initiative

Communication

Desire to Serve

Leadership



Compensation: Salary based on experience, market analysis and location.



How to Apply: Interested parties, please email a Cover Letter, Resume/CV to
careers at afb.org.



At AFB we do not just accept difference, we celebrate it.  AFB is proud to
be an equal opportunity employer. We do not discriminate based upon race,
religion, color, national origin, gender (including pregnancy, childbirth,
or related medical conditions), sexual orientation, gender identity, gender
expression, age, status as a protected veteran, status as an individual
with a disability, or other applicable legally protected characteristics.



If you need assistance or an accommodation due to a disability, you may
contact Human Resources at careers at afb.org.



This role can also be viewed at
https://afb.org/about-afb/leadership-and-staff/careers-afb/job-listings/senior-manager-digital-marketing-crm



Melanie



Melanie Peskoe (she/her) why I add my pronouns
<https://medium.com/gender-inclusivit/why-i-put-pronouns-on-my-email-signature-and-linkedin-profile-and-you-should-too-d3dc942c8743>

Talent Acquisition Specialist

American Foundation for the Blind (AFB) | AFB.org <http://www.afb.org/>

(202) 469-6833 | mpeskoe at afb.org

Careers at AFB
<https://www.afb.org/about-afb/leadership-and-staff/careers-afb>
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