[Job-Listings] Employment Opportunity: VP of Marketing: Remote: Fable, Toronto, Ontario, Canada (Not Accepting Applications From Outside of Canada According to LinkedIn)

Mon Mar 25 06:12:11 UTC 2024

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><https://www.linkedin.com/jobs/view/3853099453/>Original Source
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>About the job
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>About Fable
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>The best digital teams work with Fable to make products more 
>accessible for over 1 billion people who live with disabilities. 
>Some of our amazing clients include Walmart, Slack, Shopify, and 
>more. Fable ranked #3 on the 2022 LinkedIn Top Startups Canada list 
>and Fast Company's 2023 Most Innovative Companies in Design list.
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>About the Role
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>Fable is hiring a marketing leader to be the tip of the spear of our 
>Go-to-Market strategy. This new leader will partner with Sales, 
>Product, and the rest of the senior leadership team to drive 
>pipeline from our ICPs. We care deeply about leadership, marketing 
>that impacts revenue, and the exploration and deployment of digital 
>tools and structures. The VP of Marketing will be instrumental in 
>crafting positioning and narrative that underscores the importance 
>of inclusive design, educating new prospects, and solidifying 
>Fable's position as a leader in our industry. This role will work 
>closely with Fable's leadership and play a pivotal role in the 
>growth of the business.
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>For this role, we are open to applicants who can work in Eastern Time Zone.
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>Requirements
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>Key Responsibilities
>    * Marketing strategy: Set goals, plan, and prioritize across all 
> areas of marketing
>    * Take charge of Revenue Marketing, reaching into Fortune 500 
> through Account-Based Marketing, and leading messaging evolution to 
> be the tip of the spear as the market shifts from "Why buy one" to 
> "Why buy mine".
>    * Lead the process of iterating on the go-to-market strategy, 
> ensuring efficient and consistent pipeline coverage for revenue targets.
>    * Transform our success with virtual and in-person events into a 
> closed-loop system to predictably generate pipeline.
>    * Collaborate closely with cross-functional teams, including 
> Sales, Product, and Customer Success and Fable's co-founders, to 
> ensure cohesive brand messaging and strategy execution.
>    * Build and mentor a high-caliber marketing team, fostering a 
> culture of innovation, resilience, and continuous learning.
>    * Manage a significant marketing budget, optimizing spend across 
> technology, channels, and digital campaigns to maximize ROI and impact.
>    * Keep the board of directors informed on pipeline coverage and 
> campaign performance
>    * Champion Fable's values and mission, both internally and in 
> the wider industry, to inspire change and promote digital inclusivity.
>    * Design and lead the Marketing systems needed to achieve 
> pipeline targets.
>    * Establish the Marketing operations vision and strategy to 
> support smart decision-making with detailed analysis, focusing on 
> leveraging data for strategic guidance in marketing initiatives.
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>Key Performance Indicators (KPIs)
>    * Drive the business: Build a $50M+ enterprise-segment pipeline 
> to support Fable's net new revenue growth for the next 24 months.
>    * Diversify our channels: Increase the effectiveness of our 
> events channel and develop multiple net new channels to reach our 
> target accounts.
>    * Account penetration: Generate sufficient engagement either 
> opening or moving to evaluation phase, with key target, accounts to 
> grow target account penetration 50% in FY24.
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>Key Qualifications and Assets
>    * A minimum of 7 years of experience in B2B marketing, with a 
> strong background in marketing to the Fortune 500 and SaaS environments.
>    * Proven experience in scaling Revenue Marketing (aka "Growth" 
> or "Demand Generation") efforts, ideally from $5m to $30m ARR, 
> within a high-growth tech startup and through digital channels.
>    * Revenue Marketing (or "Growth" or "Demand Generation") is your 
> superpower within the Marketing function, and you've carried and 
> hit a pipeline generation goal for more than three quarters.
>    * Experience with Account-Based Marketing software tools, like 
> Demandbase and 6Sense.
>    * You have a history of collaborating with great Product 
> Marketers and teams to improve effectiveness of campaigns, optimize 
> pricing, and generating pipeline through partner relationships.
>    * Strong leadership skills, with a history of building and 
> managing marketing teams that hit or exceed their targets.
>    * Data-driven mindset, with the ability to analyze market 
> trends, track marketing KPIs, and make informed decisions.
>    * Exceptional communication and collaboration skills, capable of 
> fostering strong relationships across all levels of the 
> organization, especially with Sales and Product Management leadership.
>    * Demonstrated ability to effectively lead and manage teams that 
> include team members that were not originally assembled by you.
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>More Specifically
>    * Your leadership style is inclusive and empowering, with a 
> focus on building teams that are high-performing, resilient, 
> creative, and driven by a shared mission.
>    * You have a deep understanding of the tech industry's dynamics, 
> with the ability to identify opportunities for growth and innovation.
>    * Your approach to marketing is holistic, integrating revenue 
> marketing, product marketing, systems and operations, and brand 
> storytelling into a cohesive strategy.
>    * You value systems over tactics and experiments over long-term plans.
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>Benefits
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>What's in it for You?
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>Joining Fable means becoming part of a movement that's not just 
>about business growth but about making a real difference in the 
>world. You'll have the opportunity to:
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>    * Lead a passionate and talented team, driving marketing 
> initiatives that directly contribute to Fable's mission and success.
>    * Join a company that has a deep understanding of our customer 
> needs, knows their ICP, and has a strong infrastructure that you 
> can leverage to grow pipeline.
>    * Fable deeply values the role that Marketing plays at this 
> stage of company and product development. We're also empathetic to 
> the challenges of startup Marketing, so you'll find support from 
> the top for a strong partnership between Sales and Marketing, and 
> internal resources to enable you to do your best work from revenue 
> operations, Product, and People teams.
>    * Work in an environment that values creativity, innovation, and 
> inclusivity, offering ample room for personal and professional 
> growth to help you on your journey to the c-suite.
>    * Support for deployment of new tools and software, including 
> generative AI.
>    * Make a lasting impact in the tech industry and beyond, 
> championing the cause of digital accessibility and inclusive 
> design, and producing marketing assets and campaigns other 
> companies look to as the standard.
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>Our Values
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>To lead, listen first
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>You amplify voices that are less often heard and create space for 
>those voices to grow. The quality of an idea doesn't correlate with 
>the loudness of someone's voice.
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>The brain is a muscle
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>If you're going to do something, you will do it well. Practice often 
>and rest when needed. Give your mind what it needs to thrive.
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>Unlearn to learn
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>What did we learn growing up, and what do we need to unlearn? It's 
>essential to understanding our personal bias and position so that we can grow.
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>Accessibility Accommodations
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>Fable is an inclusive workplace. If you are facing any accessibility 
>requirements or concerns regarding the hiring process or employment 
>with us, please reach out to us at 
><mailto:jobs at makeitfable.com>jobs at makeitfable.com.
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