[NFBNJ] National Federation of the Blind and Rice Krispies Treats "Love Notes" Update

[joe ruffalo]

Greetings to all!
Success! Outstanding! Overwhelming!

The following was introduced at the national convention this summer in 
Orlando, Florida.

Please read and share the terrific news.
Take notice on the numbers provided.

snap! Crackle! Pop!

Warmly,
Joe


We care. We share. We grow. We make a difference
Joe Ruffalo, President
National Federation of the Blind of New Jersey
973 743 0075
nfbnj1 at verizon.net
www.nfbnj.org
Raising Expectations To Live The Life You Want!Your old car keys can be keys 
to literacy for the blind.
Donate your unwanted vehicle to us by clicking
www.carshelpingtheblind.org
or call 855 659 9314

***

Greetings Fellow Federationists!

I hope this finds you well. Thank you for your support and enthusiasm for 
our back-to-school partnership with Kellogg's this year. The launch of the 
Rice Krispies Treats Braille and audio "Love Notes" has garnered a 
tremendous amount of attention, and we appreciate your role in supporting 
this important program. I want to be sure you are aware that every order 
includes a letter in Braille and a "NFB/RKT" Braille alphabet card which 
reinforce the importance of Braille literacy and the resources offered by 
the National Federation of the Blind.

Important Update:
Beyond anyone's expectations, the initial supply of audio boxes and stickers 
was depleted in less than three weeks! Their website and our "Feel the Love" 
webpage<https://nfb.org/feelthelove> have been updated to reflect this. We 
are working with Kellogg's to explore the possibility of producing more. In 
the meantime, we can still promote the program and our partnership, but we 
do want people to know they are currently "sold out." This is a testament to 
the power and enthusiasm of this audience and has sent a powerful and 
positive message to Kellogg's.
What You Can Do:
If you would like to place an order, especially for a classroom or group of 
kids, please call Kellogg's Consumer Affairs at 
1-800-962-1413<tel:1-800-962-1413>. They may be able to help you get your 
hands on some and it will encourage Kellogg's to order more knowing the 
demand is still strong. You can also send an email through the Rice Krispies 
Contact Us page<https://www.ricekrispies.com/en_US/contact-us.html>.
Coverage Update:
Kellogg's has been "blown away" by the response to this program. We hope 
this is just the beginning of a strong, long-term partnership. Highlights of 
the press coverage include articles in USA 
Today<https://www.usatoday.com/story/money/2018/08/07/kelloggs-rice-krispies-treats-offer-snack-notes-visually-impaired/918050002/>, 
the Huffington 
Post<https://www.huffingtonpost.com/entry/rice-krispies-treats-inclusivity-braille-stickers_us_5b69d358e4b0de86f4a5ee1a>, 
and a video interview from the floor of the NY Stock 
Exchange<https://cheddar.com/videos/rice-krispies-makes-treats-more-accessible>.

With over 260 million impressions so far, our name, reputation, and role in 
the project have reached a broad audience. Our Tweets alone via @NFB_voice 
have had a potential reach of more than 100,000 people. Additionally, the 
video featuring NFB member Eme Mitchell-Butler<https://youtu.be/hKZdT3VkHVI> 
has had close to 1 million views on YouTube and more than 1.3 million views 
on Facebook.

Be on the lookout for a mini podcast episode about our partnership featuring 
President Riccobono and Kellogg's VP Jessica Waller in the next week or so. 
Don't hesitate to reach out with comments, questions, or feedback!

Have a wonderful holiday weekend.

Best,
Kirsten

Kirsten Mau
Director of Marketing and Communications
National Federation of the Blind
(410) 659-9314, extension 2244 | KMau at nfb.org

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